Marketing management /
| Main Author: | |
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| Other Authors: | , , |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. :
Prentice Hall,
c1998.
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| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Physical Description: | xxii, 718 p. : col. ill. ; 27 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0023051620 |