Bagozzi, R. P., Rosa, J. A., Celly, K. S., & Coronel, F. (1998). Marketing management. Prentice Hall.
Chicagoスタイル(17版)引用形式Bagozzi, Richard P., Jose Antonio Rosa, Kirti Sawhney Celly, , Francisco Coronel. Marketing Management. Upper Saddle River, N.J.: Prentice Hall, 1998.
MLA(8版)引用形式Bagozzi, Richard P., et al. Marketing Management. Prentice Hall, 1998.
警告: この引用は必ずしも正確ではありません.