Bagozzi, R. P., Rosa, J. A., Celly, K. S., & Coronel, F. (1998). Marketing management. Prentice Hall.
Lua i Stíl Chicago (17ú heag.)Bagozzi, Richard P., Jose Antonio Rosa, Kirti Sawhney Celly, agus Francisco Coronel. Marketing Management. Upper Saddle River, N.J.: Prentice Hall, 1998.
Lua MLA (8ú heag.)Bagozzi, Richard P., et al. Marketing Management. Prentice Hall, 1998.
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