Cita APA (7a ed.)

Bagozzi, R. P., Rosa, J. A., Celly, K. S., & Coronel, F. (1998). Marketing management. Prentice Hall.

Cita Chicago Style (17a ed.)

Bagozzi, Richard P., Jose Antonio Rosa, Kirti Sawhney Celly, y Francisco Coronel. Marketing Management. Upper Saddle River, N.J.: Prentice Hall, 1998.

Cita MLA (8a ed.)

Bagozzi, Richard P., et al. Marketing Management. Prentice Hall, 1998.