APA (7th ed.) Citation

Bagozzi, R. P., Rosa, J. A., Celly, K. S., & Coronel, F. (1998). Marketing management. Prentice Hall.

Chicago Style (17th ed.) Citation

Bagozzi, Richard P., Jose Antonio Rosa, Kirti Sawhney Celly, and Francisco Coronel. Marketing Management. Upper Saddle River, N.J.: Prentice Hall, 1998.

MLA (8th ed.) Citation

Bagozzi, Richard P., et al. Marketing Management. Prentice Hall, 1998.