Marketing : an introduction /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ :
Prentice Hall,
c2003.
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| Edition: | 6th ed. |
| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Physical Description: | 1 v. (various pagings) : col. ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.) |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0130351334 (pbk.) 0130352551 |