APA-referens (7:e uppl.)

Armstrong, G., & Kotler, P. (2003). Marketing: An introduction (6th ed.). Prentice Hall.

Chicago-referens (17:e uppl.)

Armstrong, Gary, och Philip Kotler. Marketing: An Introduction. 6th ed. Upper Saddle River, NJ: Prentice Hall, 2003.

MLA-referens (8:e uppl.)

Armstrong, Gary, och Philip Kotler. Marketing: An Introduction. 6th ed. Prentice Hall, 2003.