APA-viite (7. p.)

Armstrong, G., & Kotler, P. (2003). Marketing: An introduction (6th ed.). Prentice Hall.

Chicago-viite (17. p.)

Armstrong, Gary, ja Philip Kotler. Marketing: An Introduction. 6th ed. Upper Saddle River, NJ: Prentice Hall, 2003.

MLA-viite (8. p.)

Armstrong, Gary, ja Philip Kotler. Marketing: An Introduction. 6th ed. Prentice Hall, 2003.