Basic marketing : a global-managerial approach /

Basic marketing : a global-managerial approach /

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Bibliographic Details
Main Author:	Perreault, William D.
Other Authors:	McCarthy, E. Jerome (Edmund Jerome)
Format:	Book
Language:	English
Published:	Chicago : Irwin, c1996.
Edition:	Twelve edition
Series:	The Irwin series in marketing
Subjects:	Marketing > Management.
Classic Catalogue:	View this record in Classic Catalogue

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