Basic marketing : a global-managerial approach /
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| Autres auteurs: | |
| Format: | Livre |
| Langue: | English |
| Publié: |
Chicago :
Irwin,
c1996.
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| Édition: | Twelve edition |
| Collection: | The Irwin series in marketing
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| Sujets: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Description matérielle: | 1 v. (various pagings) : color illustrations, color maps ; 27 cm. |
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| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 0256139903 0256206872 |