Basic marketing : a global-managerial approach /
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Chicago :
Irwin,
c1996.
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| Edition: | Twelve edition |
| Series: | The Irwin series in marketing
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| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Physical Description: | 1 v. (various pagings) : color illustrations, color maps ; 27 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0256139903 0256206872 |