Basic marketing : a global-managerial approach /
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | |
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chicago :
Irwin,
c1996.
|
| Ausgabe: | Twelve edition |
| Schriftenreihe: | The Irwin series in marketing
|
| Schlagworte: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Beschreibung: | 1 v. (various pagings) : color illustrations, color maps ; 27 cm. |
|---|---|
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 0256139903 0256206872 |