APA (7e ed.) Bronvermelding

Perreault, W. D., & McCarthy, E. J. (1996). Basic marketing: A global-managerial approach (Twelve edition.). Irwin.

Chicago (17e ed.) Bronvermelding

Perreault, William D., en E. Jerome McCarthy. Basic Marketing: A Global-managerial Approach. Twelve edition. Chicago: Irwin, 1996.

MLA (8e ed.) Bronvermelding

Perreault, William D., en E. Jerome McCarthy. Basic Marketing: A Global-managerial Approach. Twelve edition. Irwin, 1996.