APA(7版)引用形式

Perreault, W. D., & McCarthy, E. J. (1996). Basic marketing: A global-managerial approach (Twelve edition.). Irwin.

Chicagoスタイル(17版)引用形式

Perreault, William D., , E. Jerome McCarthy. Basic Marketing: A Global-managerial Approach. Twelve edition. Chicago: Irwin, 1996.

MLA(8版)引用形式

Perreault, William D., , E. Jerome McCarthy. Basic Marketing: A Global-managerial Approach. Twelve edition. Irwin, 1996.