APA način citiranja (7. izdanje)

Perreault, W. D., & McCarthy, E. J. (1996). Basic marketing: A global-managerial approach (Twelve edition.). Irwin.

Čikaški stil citiranja (17. izdanje)

Perreault, William D., i E. Jerome McCarthy. Basic Marketing: A Global-managerial Approach. Twelve edition. Chicago: Irwin, 1996.

MLA način citiranja (8. izdanje)

Perreault, William D., i E. Jerome McCarthy. Basic Marketing: A Global-managerial Approach. Twelve edition. Irwin, 1996.