Perreault, W. D., & McCarthy, E. J. (1996). Basic marketing: A global-managerial approach (Twelve edition.). Irwin.
Lua i Stíl Chicago (17ú heag.)Perreault, William D., agus E. Jerome McCarthy. Basic Marketing: A Global-managerial Approach. Twelve edition. Chicago: Irwin, 1996.
Lua MLA (8ú heag.)Perreault, William D., agus E. Jerome McCarthy. Basic Marketing: A Global-managerial Approach. Twelve edition. Irwin, 1996.
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