Cita APA (7a ed.)

Perreault, W. D., & McCarthy, E. J. (1996). Basic marketing: A global-managerial approach (Twelve edition.). Irwin.

Cita Chicago Style (17a ed.)

Perreault, William D., y E. Jerome McCarthy. Basic Marketing: A Global-managerial Approach. Twelve edition. Chicago: Irwin, 1996.

Cita MLA (8a ed.)

Perreault, William D., y E. Jerome McCarthy. Basic Marketing: A Global-managerial Approach. Twelve edition. Irwin, 1996.