APA (7th ed.) Citation

Perreault, W. D., & McCarthy, E. J. (1996). Basic marketing: A global-managerial approach (Twelve edition.). Irwin.

Chicago Style (17th ed.) Citation

Perreault, William D., and E. Jerome McCarthy. Basic Marketing: A Global-managerial Approach. Twelve edition. Chicago: Irwin, 1996.

MLA (8th ed.) Citation

Perreault, William D., and E. Jerome McCarthy. Basic Marketing: A Global-managerial Approach. Twelve edition. Irwin, 1996.