Strategic management in action /
| 主要作者: | |
|---|---|
| 格式: | 圖書 |
| 語言: | English |
| 出版: |
Upper Saddle River, NJ :
Pearson Prentice Hall,
c2005.
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| 版: | Third edition |
| 主題: | |
| Classic Catalogue: | View this record in Classic Catalogue |
書本目錄:
- Introducing the concepts
- The context of managing strategically
- Assessing opportunities and threats : doing an external analysis
- Assessing strengths and weaknesses : doing an internal analysis
- Functional strategies
- Competitive strategies
- Corporate strategies
- Strategic management in other organization types.