Strategic management in action /
| Autor principal: | |
|---|---|
| Formato: | Livro |
| Idioma: | English |
| Publicado em: |
Upper Saddle River, NJ :
Pearson Prentice Hall,
c2005.
|
| Edição: | Third edition |
| Assuntos: | |
| Classic Catalogue: | View this record in Classic Catalogue |
Sumário:
- Introducing the concepts
- The context of managing strategically
- Assessing opportunities and threats : doing an external analysis
- Assessing strengths and weaknesses : doing an internal analysis
- Functional strategies
- Competitive strategies
- Corporate strategies
- Strategic management in other organization types.