Strategic management in action /

Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Coulter, Mary K.
Formáid: LEABHAR
Teanga:English
Foilsithe / Cruthaithe: Upper Saddle River, NJ : Pearson Prentice Hall, c2005.
Eagrán:Third edition
Ábhair:
Classic Catalogue: View this record in Classic Catalogue
Clár na nÁbhar:
  • Introducing the concepts
  • The context of managing strategically
  • Assessing opportunities and threats : doing an external analysis
  • Assessing strengths and weaknesses : doing an internal analysis
  • Functional strategies
  • Competitive strategies
  • Corporate strategies
  • Strategic management in other organization types.