Strategic management in action /
Príomhchruthaitheoir: | |
---|---|
Formáid: | LEABHAR |
Teanga: | English |
Foilsithe / Cruthaithe: |
Upper Saddle River, NJ :
Pearson Prentice Hall,
c2005.
|
Eagrán: | Third edition |
Ábhair: | |
Classic Catalogue: | View this record in Classic Catalogue |
Clár na nÁbhar:
- Introducing the concepts
- The context of managing strategically
- Assessing opportunities and threats : doing an external analysis
- Assessing strengths and weaknesses : doing an internal analysis
- Functional strategies
- Competitive strategies
- Corporate strategies
- Strategic management in other organization types.