Strategic management in action /
| Hlavní autor: | |
|---|---|
| Médium: | Kniha |
| Jazyk: | English |
| Vydáno: |
Upper Saddle River, NJ :
Pearson Prentice Hall,
c2005.
|
| Vydání: | Third edition |
| Témata: | |
| Classic Catalogue: | View this record in Classic Catalogue |
Obsah:
- Introducing the concepts
- The context of managing strategically
- Assessing opportunities and threats : doing an external analysis
- Assessing strengths and weaknesses : doing an internal analysis
- Functional strategies
- Competitive strategies
- Corporate strategies
- Strategic management in other organization types.