Brands and firebrands : insights from experts /

Míreanna comhchosúla

• Strategic brand management : building, measuring, and managing brand equity /
  de réir: Keller, Kevin Lane, 1956-
  Foilsithe / Cruthaithe: (2003)
• The new strategic brand management : advanced insights and strategic thinking /
  de réir: Kapferer, Jean-Noël
  Foilsithe / Cruthaithe: (2012)
• Corporate branding : concept and cases\
  Foilsithe / Cruthaithe: (2005)
• Strategic brand management : creating and sustaining brand equity long term /
  de réir: Kapferer, Jean-Noël
  Foilsithe / Cruthaithe: (1997)
• The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
  de réir: Bhuiyan, Rafiur Rahman
  Foilsithe / Cruthaithe: (2019)