"This business has legs" : how I used infomercial marketing to create the $100,000,000 Thighmaster craze exerciser : an entrepreneurial adventure story /

"This business has legs" : how I used infomercial marketing to create the $100,000,000 Thighmaster craze exerciser : an entrepreneurial adventure story /

書目詳細資料
主要作者: Bieler, Peter, 1943-
其他作者: Costas, Suzanne
格式: 圖書
語言:English
出版: New York : John Wiley, c1996.
主題:
Television advertising > United States > Case studies.
Infomercials > United States > Case studies.
Exercise > Equipment and supplies > Marketing > Case studies.
Classic Catalogue: View this record in Classic Catalogue

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持有資料詳情 Ayesha Abed Library: General Shelf
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持有資料詳情 Savar Campus Library: General Shelf
索引號: 659.143 BIE
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