"This business has legs" : how I used infomercial marketing to create the $100,000,000 Thighmaster craze exerciser : an entrepreneurial adventure story /

"This business has legs" : how I used infomercial marketing to create the $100,000,000 Thighmaster craze exerciser : an entrepreneurial adventure story /

书目详细资料
主要作者:	Bieler, Peter, 1943-
其他作者:	Costas, Suzanne
格式:	图书
语言:	English
出版:	New York : John Wiley, c1996.
主题:	Television advertising > United States > Case studies. Infomercials > United States > Case studies. Exercise > Equipment and supplies > Marketing > Case studies.
Classic Catalogue:	View this record in Classic Catalogue

相似书籍

Strategic management : an integrated approach /
由: Hill, Charles W. L.
出版: (2004)

Strategic management : text and cases :an integrated approach /
由: Hill, Charles W. L.
出版: (1998)

Strategic management : an integrated approach /
由: Hill, Charles W. L.
出版: (2007)

Venture capital and private equity : a casebook /
由: Lerner, Joshua
出版: (2000)

Business communication today /
由: Bovée, Courtland L.
出版: (2003)

Business communication today /
由: Bov�ee, Courtland L.
出版: (2012)

Rural community development : a program, policy, and research model /
由: Fitzsimmons, Stephen J.
出版: (1981)

Decision-making in retailing and marketing.
由: Krieger, Murray, 1912-
出版: (1969)

Business policy : managing strategic processes /
出版: (1995)

Homegrown lessons : innovative programs linking school and work /
由: Pauly, Edward
出版: (1995)

Community organizing : building social capital as a development strategy /
由: Gittell, Ross J., 1957-
出版: (1998)

Buried treasures in the classroom : using hidden influences to enhance literacy teaching and learning /
由: Flint, Amy Seely
出版: (2001)

Students' identities and literacy learning /
由: McCarthey, Sarah J., 1955-
出版: (2002)

The connected school : technology and learning in high school /
由: Means, Barbara, 1949-

Educational leadership : case studies for reflective practice /
由: Ashbaugh, Carl R.
出版: (1991)

What America does right : learning from companies that put people first /
由: Waterman, Robert H.
出版: (1994)

Cases in strategic management /
由: Strickland, A. J. (Alonzo J.)
出版: (1998)

America's downtowns : growth, politics & preservation /
由: Collins, Richard C.
出版: (1991)

Shaping the future : middle schools /
出版: (1998)

When ads work : new proof that advertising triggers sales /
由: Jones, John Philip
出版: (1995)

The development of human resources : education, psychology, and social change /
由: Carkhuff, Robert R.
出版: (1971)

Excellence in business communication /
由: Thill, John V.
出版: (2002)

Cases in educational administration /
由: Merseth, Katherine Klippert
出版: (1997)

Doing participatory research : a feminist approach /
由: Maguire, Patricia
出版: (1987)

Journey of discovery : building a classroom community through diagnostic-reflective portfolios /
由: Courtney, Ann M., 1952-
出版: (2001)

Casebook I : faculty employment policies /

Designing early literacy programs : strategies for at-risk preschool and kindergarten children /
由: McGee, Lea M.
出版: (2003)

Redesigning school : lessons for the 21st century /
由: McDonald, Joseph P.
出版: (1996)

Learning to lead together : the promise and challenge of sharing leadership /
出版: (2004)

The living city : how America's cities are being revitalized by thinking small in a big way /
由: Gratz, Roberta Brandes
出版: (1994)

Total quality management : strategies and techniques proven at today's most successful companies /
由: George, Stephen, 1948-
出版: (1998)

Plain talk : lessons from a business maverick /
由: Iverson, Ken
出版: (1998)

Corporate financial reporting : text and cases /
由: Brownlee, E. Richard
出版: (1998)

The digital organization : AlliedSignal's success with business technology /
由: Best, James D., 1945-
出版: (1997)

Federal courts : cases and comments on judicial federalism and judicial power /
由: Weinberg, Louise
出版: (1996)

Consumer behavior : concepts and applications /
由: Loudon, David L.
出版: (1993)

Case studies : applying educational psychology /
由: McGuire, Dinah Jackson
出版: (1998)

American constitutional rights : cases, documents, and commentary /
由: Carroll, William A., 1923-
出版: (1991)

Great expectations : the troubled lives of political families /
由: Emery, Noemie, 1938-
出版: (2007)

Constitutional law and politics /
由: O'Brien, David M.
出版: (1991)