"This business has legs" : how I used infomercial marketing to create the $100,000,000 Thighmaster craze exerciser : an entrepreneurial adventure story /

"This business has legs" : how I used infomercial marketing to create the $100,000,000 Thighmaster craze exerciser : an entrepreneurial adventure story /

Detaylı Bibliyografya
Yazar:	Bieler, Peter, 1943-
Diğer Yazarlar:	Costas, Suzanne
Materyal Türü:	Kitap
Dil:	English
Baskı/Yayın Bilgisi:	New York : John Wiley, c1996.
Konular:	Television advertising > United States > Case studies. Infomercials > United States > Case studies. Exercise > Equipment and supplies > Marketing > Case studies.
Classic Catalogue:	View this record in Classic Catalogue

Benzer Materyaller

Strategic management : an integrated approach /
Yazar:: Hill, Charles W. L.
Baskı/Yayın Bilgisi: (2004)

Strategic management : text and cases :an integrated approach /
Yazar:: Hill, Charles W. L.
Baskı/Yayın Bilgisi: (1998)

Strategic management : an integrated approach /
Yazar:: Hill, Charles W. L.
Baskı/Yayın Bilgisi: (2007)

Venture capital and private equity : a casebook /
Yazar:: Lerner, Joshua
Baskı/Yayın Bilgisi: (2000)

Business communication today /
Yazar:: Bovée, Courtland L.
Baskı/Yayın Bilgisi: (2003)

Business communication today /
Yazar:: Bov�ee, Courtland L.
Baskı/Yayın Bilgisi: (2012)

Rural community development : a program, policy, and research model /
Yazar:: Fitzsimmons, Stephen J.
Baskı/Yayın Bilgisi: (1981)

Decision-making in retailing and marketing.
Yazar:: Krieger, Murray, 1912-
Baskı/Yayın Bilgisi: (1969)

Business policy : managing strategic processes /
Baskı/Yayın Bilgisi: (1995)

Homegrown lessons : innovative programs linking school and work /
Yazar:: Pauly, Edward
Baskı/Yayın Bilgisi: (1995)

Community organizing : building social capital as a development strategy /
Yazar:: Gittell, Ross J., 1957-
Baskı/Yayın Bilgisi: (1998)

Buried treasures in the classroom : using hidden influences to enhance literacy teaching and learning /
Yazar:: Flint, Amy Seely
Baskı/Yayın Bilgisi: (2001)

Students' identities and literacy learning /
Yazar:: McCarthey, Sarah J., 1955-
Baskı/Yayın Bilgisi: (2002)

The connected school : technology and learning in high school /
Yazar:: Means, Barbara, 1949-

Educational leadership : case studies for reflective practice /
Yazar:: Ashbaugh, Carl R.
Baskı/Yayın Bilgisi: (1991)

What America does right : learning from companies that put people first /
Yazar:: Waterman, Robert H.
Baskı/Yayın Bilgisi: (1994)

Cases in strategic management /
Yazar:: Strickland, A. J. (Alonzo J.)
Baskı/Yayın Bilgisi: (1998)

America's downtowns : growth, politics & preservation /
Yazar:: Collins, Richard C.
Baskı/Yayın Bilgisi: (1991)

Shaping the future : middle schools /
Baskı/Yayın Bilgisi: (1998)

When ads work : new proof that advertising triggers sales /
Yazar:: Jones, John Philip
Baskı/Yayın Bilgisi: (1995)

The development of human resources : education, psychology, and social change /
Yazar:: Carkhuff, Robert R.
Baskı/Yayın Bilgisi: (1971)

Excellence in business communication /
Yazar:: Thill, John V.
Baskı/Yayın Bilgisi: (2002)

Cases in educational administration /
Yazar:: Merseth, Katherine Klippert
Baskı/Yayın Bilgisi: (1997)

Doing participatory research : a feminist approach /
Yazar:: Maguire, Patricia
Baskı/Yayın Bilgisi: (1987)

Journey of discovery : building a classroom community through diagnostic-reflective portfolios /
Yazar:: Courtney, Ann M., 1952-
Baskı/Yayın Bilgisi: (2001)

Casebook I : faculty employment policies /

Designing early literacy programs : strategies for at-risk preschool and kindergarten children /
Yazar:: McGee, Lea M.
Baskı/Yayın Bilgisi: (2003)

Redesigning school : lessons for the 21st century /
Yazar:: McDonald, Joseph P.
Baskı/Yayın Bilgisi: (1996)

Learning to lead together : the promise and challenge of sharing leadership /
Baskı/Yayın Bilgisi: (2004)

The living city : how America's cities are being revitalized by thinking small in a big way /
Yazar:: Gratz, Roberta Brandes
Baskı/Yayın Bilgisi: (1994)

Total quality management : strategies and techniques proven at today's most successful companies /
Yazar:: George, Stephen, 1948-
Baskı/Yayın Bilgisi: (1998)

Plain talk : lessons from a business maverick /
Yazar:: Iverson, Ken
Baskı/Yayın Bilgisi: (1998)

Corporate financial reporting : text and cases /
Yazar:: Brownlee, E. Richard
Baskı/Yayın Bilgisi: (1998)

The digital organization : AlliedSignal's success with business technology /
Yazar:: Best, James D., 1945-
Baskı/Yayın Bilgisi: (1997)

Federal courts : cases and comments on judicial federalism and judicial power /
Yazar:: Weinberg, Louise
Baskı/Yayın Bilgisi: (1996)

Consumer behavior : concepts and applications /
Yazar:: Loudon, David L.
Baskı/Yayın Bilgisi: (1993)

Case studies : applying educational psychology /
Yazar:: McGuire, Dinah Jackson
Baskı/Yayın Bilgisi: (1998)

American constitutional rights : cases, documents, and commentary /
Yazar:: Carroll, William A., 1923-
Baskı/Yayın Bilgisi: (1991)

Great expectations : the troubled lives of political families /
Yazar:: Emery, Noemie, 1938-
Baskı/Yayın Bilgisi: (2007)

Constitutional law and politics /
Yazar:: O'Brien, David M.
Baskı/Yayın Bilgisi: (1991)