"This business has legs" : how I used infomercial marketing to create the $100,000,000 Thighmaster craze exerciser : an entrepreneurial adventure story /

"This business has legs" : how I used infomercial marketing to create the $100,000,000 Thighmaster craze exerciser : an entrepreneurial adventure story /

Bibliografische gegevens
Hoofdauteur: Bieler, Peter, 1943-
Andere auteurs: Costas, Suzanne
Formaat: Boek
Taal:English
Gepubliceerd in: New York : John Wiley, c1996.
Onderwerpen:
Television advertising > United States > Case studies.
Infomercials > United States > Case studies.
Exercise > Equipment and supplies > Marketing > Case studies.
Classic Catalogue: View this record in Classic Catalogue

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