"This business has legs" : how I used infomercial marketing to create the $100,000,000 Thighmaster craze exerciser : an entrepreneurial adventure story /

"This business has legs" : how I used infomercial marketing to create the $100,000,000 Thighmaster craze exerciser : an entrepreneurial adventure story /

Dettagli Bibliografici
Autore principale:	Bieler, Peter, 1943-
Altri autori:	Costas, Suzanne
Natura:	Libro
Lingua:	English
Pubblicazione:	New York : John Wiley, c1996.
Soggetti:	Television advertising > United States > Case studies. Infomercials > United States > Case studies. Exercise > Equipment and supplies > Marketing > Case studies.
Classic Catalogue:	View this record in Classic Catalogue

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