"This business has legs" : how I used infomercial marketing to create the $100,000,000 Thighmaster craze exerciser : an entrepreneurial adventure story /

"This business has legs" : how I used infomercial marketing to create the $100,000,000 Thighmaster craze exerciser : an entrepreneurial adventure story /

ग्रंथसूची विवरण
मुख्य लेखक:	Bieler, Peter, 1943-
अन्य लेखक:	Costas, Suzanne
स्वरूप:	पुस्तक
भाषा:	English
प्रकाशित:	New York : John Wiley, c1996.
विषय:	Television advertising > United States > Case studies. Infomercials > United States > Case studies. Exercise > Equipment and supplies > Marketing > Case studies.
Classic Catalogue:	View this record in Classic Catalogue

समान संसाधन

Strategic management : an integrated approach /
द्वारा: Hill, Charles W. L.
प्रकाशित: (2004)

Strategic management : text and cases :an integrated approach /
द्वारा: Hill, Charles W. L.
प्रकाशित: (1998)

Strategic management : an integrated approach /
द्वारा: Hill, Charles W. L.
प्रकाशित: (2007)

Venture capital and private equity : a casebook /
द्वारा: Lerner, Joshua
प्रकाशित: (2000)

Business communication today /
द्वारा: Bovée, Courtland L.
प्रकाशित: (2003)

Business communication today /
द्वारा: Bov�ee, Courtland L.
प्रकाशित: (2012)

Rural community development : a program, policy, and research model /
द्वारा: Fitzsimmons, Stephen J.
प्रकाशित: (1981)

Decision-making in retailing and marketing.
द्वारा: Krieger, Murray, 1912-
प्रकाशित: (1969)

Business policy : managing strategic processes /
प्रकाशित: (1995)

Homegrown lessons : innovative programs linking school and work /
द्वारा: Pauly, Edward
प्रकाशित: (1995)

Community organizing : building social capital as a development strategy /
द्वारा: Gittell, Ross J., 1957-
प्रकाशित: (1998)

Buried treasures in the classroom : using hidden influences to enhance literacy teaching and learning /
द्वारा: Flint, Amy Seely
प्रकाशित: (2001)

Students' identities and literacy learning /
द्वारा: McCarthey, Sarah J., 1955-
प्रकाशित: (2002)

The connected school : technology and learning in high school /
द्वारा: Means, Barbara, 1949-

Educational leadership : case studies for reflective practice /
द्वारा: Ashbaugh, Carl R.
प्रकाशित: (1991)

What America does right : learning from companies that put people first /
द्वारा: Waterman, Robert H.
प्रकाशित: (1994)

Cases in strategic management /
द्वारा: Strickland, A. J. (Alonzo J.)
प्रकाशित: (1998)

America's downtowns : growth, politics & preservation /
द्वारा: Collins, Richard C.
प्रकाशित: (1991)

Shaping the future : middle schools /
प्रकाशित: (1998)

When ads work : new proof that advertising triggers sales /
द्वारा: Jones, John Philip
प्रकाशित: (1995)

The development of human resources : education, psychology, and social change /
द्वारा: Carkhuff, Robert R.
प्रकाशित: (1971)

Excellence in business communication /
द्वारा: Thill, John V.
प्रकाशित: (2002)

Cases in educational administration /
द्वारा: Merseth, Katherine Klippert
प्रकाशित: (1997)

Doing participatory research : a feminist approach /
द्वारा: Maguire, Patricia
प्रकाशित: (1987)

Journey of discovery : building a classroom community through diagnostic-reflective portfolios /
द्वारा: Courtney, Ann M., 1952-
प्रकाशित: (2001)

Casebook I : faculty employment policies /

Designing early literacy programs : strategies for at-risk preschool and kindergarten children /
द्वारा: McGee, Lea M.
प्रकाशित: (2003)

Redesigning school : lessons for the 21st century /
द्वारा: McDonald, Joseph P.
प्रकाशित: (1996)

Learning to lead together : the promise and challenge of sharing leadership /
प्रकाशित: (2004)

The living city : how America's cities are being revitalized by thinking small in a big way /
द्वारा: Gratz, Roberta Brandes
प्रकाशित: (1994)

Total quality management : strategies and techniques proven at today's most successful companies /
द्वारा: George, Stephen, 1948-
प्रकाशित: (1998)

Plain talk : lessons from a business maverick /
द्वारा: Iverson, Ken
प्रकाशित: (1998)

Corporate financial reporting : text and cases /
द्वारा: Brownlee, E. Richard
प्रकाशित: (1998)

The digital organization : AlliedSignal's success with business technology /
द्वारा: Best, James D., 1945-
प्रकाशित: (1997)

Federal courts : cases and comments on judicial federalism and judicial power /
द्वारा: Weinberg, Louise
प्रकाशित: (1996)

Consumer behavior : concepts and applications /
द्वारा: Loudon, David L.
प्रकाशित: (1993)

Case studies : applying educational psychology /
द्वारा: McGuire, Dinah Jackson
प्रकाशित: (1998)

American constitutional rights : cases, documents, and commentary /
द्वारा: Carroll, William A., 1923-
प्रकाशित: (1991)

Great expectations : the troubled lives of political families /
द्वारा: Emery, Noemie, 1938-
प्रकाशित: (2007)

Constitutional law and politics /
द्वारा: O'Brien, David M.
प्रकाशित: (1991)