"This business has legs" : how I used infomercial marketing to create the $100,000,000 Thighmaster craze exerciser : an entrepreneurial adventure story /

"This business has legs" : how I used infomercial marketing to create the $100,000,000 Thighmaster craze exerciser : an entrepreneurial adventure story /

Détails bibliographiques
Auteur principal: Bieler, Peter, 1943-
Autres auteurs: Costas, Suzanne
Format: Livre
Langue:English
Publié: New York : John Wiley, c1996.
Sujets:
Television advertising > United States > Case studies.
Infomercials > United States > Case studies.
Exercise > Equipment and supplies > Marketing > Case studies.
Classic Catalogue: View this record in Classic Catalogue

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