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01290nam a2200277 a 4500 |
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4943775 |
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090618s1996 nyu 001 0 eng d |
| 010 |
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|a \\\96018232
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| 020 |
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|a 0471147494 (cloth : alk. paper)
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| 040 |
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|a DLC
|c DLC
|d DLC
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| 082 |
0 |
0 |
|a 659.14/3
|2 20
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| 100 |
1 |
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|a Bieler, Peter,
|d 1943-
|
| 245 |
1 |
0 |
|a "This business has legs" :
|b how I used infomercial marketing to create the $100,000,000 Thighmaster craze exerciser : an entrepreneurial adventure story /
|c Peter Bieler with Suzanne Costas.
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| 260 |
|
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|a New York :
|b John Wiley,
|c c1996.
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| 300 |
|
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|a ix, 206 p. ;
|c 25 cm.
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| 504 |
|
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|a Includes index.
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| 541 |
1 |
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|e 00007914
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| 650 |
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0 |
|a Television advertising
|z United States
|x Case studies.
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| 650 |
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0 |
|a Infomercials
|z United States
|x Case studies.
|
| 650 |
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0 |
|a Exercise
|x Equipment and supplies
|x Marketing
|x Case studies.
|
| 700 |
1 |
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|a Costas, Suzanne.
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| 852 |
4 |
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|a Ayesha Abed Library
|j General shelf
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| 942 |
0 |
0 |
|0 1
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| 999 |
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|c 1587
|d 1587
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| 952 |
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