"This business has legs" : how I used infomercial marketing to create the $100,000,000 Thighmaster craze exerciser : an entrepreneurial adventure story /

"This business has legs" : how I used infomercial marketing to create the $100,000,000 Thighmaster craze exerciser : an entrepreneurial adventure story /

Manylion Llyfryddiaeth
Prif Awdur: Bieler, Peter, 1943-
Awduron Eraill: Costas, Suzanne
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: New York : John Wiley, c1996.
Pynciau:
Television advertising > United States > Case studies.
Infomercials > United States > Case studies.
Exercise > Equipment and supplies > Marketing > Case studies.
Classic Catalogue: View this record in Classic Catalogue
Disgrifiad
Disgrifiad Corfforoll:ix, 206 p. ; 25 cm.
Llyfryddiaeth:Includes index.
ISBN:0471147494 (cloth : alk. paper)

Eitemau Tebyg