"This business has legs" : how I used infomercial marketing to create the $100,000,000 Thighmaster craze exerciser : an entrepreneurial adventure story /

"This business has legs" : how I used infomercial marketing to create the $100,000,000 Thighmaster craze exerciser : an entrepreneurial adventure story /

التفاصيل البيبلوغرافية
المؤلف الرئيسي: Bieler, Peter, 1943-
مؤلفون آخرون: Costas, Suzanne
التنسيق: كتاب
اللغة:English
منشور في: New York : John Wiley, c1996.
الموضوعات:
Television advertising > United States > Case studies.
Infomercials > United States > Case studies.
Exercise > Equipment and supplies > Marketing > Case studies.
Classic Catalogue: View this record in Classic Catalogue
الوصف
وصف مادي:ix, 206 p. ; 25 cm.
بيبلوغرافيا:Includes index.
ردمك:0471147494 (cloth : alk. paper)

مواد مشابهة