"This business has legs" : how I used infomercial marketing to create the $100,000,000 Thighmaster craze exerciser : an entrepreneurial adventure story /

"This business has legs" : how I used infomercial marketing to create the $100,000,000 Thighmaster craze exerciser : an entrepreneurial adventure story /

Bibliographic Details
Main Author: Bieler, Peter, 1943-
Other Authors: Costas, Suzanne
Format: Book
Language:English
Published: New York : John Wiley, c1996.
Subjects:
Television advertising > United States > Case studies.
Infomercials > United States > Case studies.
Exercise > Equipment and supplies > Marketing > Case studies.
Classic Catalogue: View this record in Classic Catalogue
Description
Physical Description:ix, 206 p. ; 25 cm.
Bibliography:Includes index.
ISBN:0471147494 (cloth : alk. paper)

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