APA način citiranja (7. izdanje)

Bieler, P., & Costas, S. (1996). "This business has legs": How I used infomercial marketing to create the $100,000,000 Thighmaster craze exerciser : an entrepreneurial adventure story. John Wiley.

Čikaški stil citiranja (17. izdanje)

Bieler, Peter, i Suzanne Costas. "This Business Has Legs": How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze Exerciser : An Entrepreneurial Adventure Story. New York: John Wiley, 1996.

MLA način citiranja (8. izdanje)

Bieler, Peter, i Suzanne Costas. "This Business Has Legs": How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze Exerciser : An Entrepreneurial Adventure Story. John Wiley, 1996.