Style de citation APA (7e éd.)

Bieler, P., & Costas, S. (1996). "This business has legs": How I used infomercial marketing to create the $100,000,000 Thighmaster craze exerciser : an entrepreneurial adventure story. John Wiley.

Style de citation Chicago (17e éd.)

Bieler, Peter, et Suzanne Costas. "This Business Has Legs": How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze Exerciser : An Entrepreneurial Adventure Story. New York: John Wiley, 1996.

Style de citation MLA (8e éd.)

Bieler, Peter, et Suzanne Costas. "This Business Has Legs": How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze Exerciser : An Entrepreneurial Adventure Story. John Wiley, 1996.