Bieler, P., & Costas, S. (1996). "This business has legs": How I used infomercial marketing to create the $100,000,000 Thighmaster craze exerciser : an entrepreneurial adventure story. John Wiley.
Citace podle Chicago (17th ed.)Bieler, Peter, a Suzanne Costas. "This Business Has Legs": How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze Exerciser : An Entrepreneurial Adventure Story. New York: John Wiley, 1996.
Citace podle MLA (8th ed.)Bieler, Peter, a Suzanne Costas. "This Business Has Legs": How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze Exerciser : An Entrepreneurial Adventure Story. John Wiley, 1996.
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