Heiman, S. E., Sanchez, D., & Tuleja, T. (2004). The new strategic selling: The unique sales system proven successful by the world's best companies (3rd ed.). Warner Books ; Kogan Page.

Heiman, Stephen E., Diane Sanchez, and Tad Tuleja. The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies. 3rd ed. New York, NY : London; New Delhi: Warner Books ; Kogan Page, 2004.

Heiman, Stephen E., et al. The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies. 3rd ed. Warner Books ; Kogan Page, 2004.