The marketing challenge /
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
London : Wokingham, England ; Reading, Mass. : India :
Economist Intelligence Unit ; Addison-Wesley ; Universities Press,
1993.
|
| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Item Description: | "The EIU series." |
|---|---|
| Physical Description: | xvii, 298 p. : ill. ; 25 cm. |
| Bibliography: | Includes bibliographical references (p. 289-290) and index. |
| ISBN: | 0201631911 : 8173711356 |