Mazur, L., & Hogg, A. (1993). The marketing challenge. Economist Intelligence Unit ; Addison-Wesley ; Universities Press.
Cita Chicago (17th ed.)Mazur, Laura, i Annik Hogg. The Marketing Challenge. London : Wokingham, England ; Reading, Mass. : India: Economist Intelligence Unit ; Addison-Wesley ; Universities Press, 1993.
Cita MLA (8th ed.)Mazur, Laura, i Annik Hogg. The Marketing Challenge. Economist Intelligence Unit ; Addison-Wesley ; Universities Press, 1993.
Atenció: Aquestes cites poden no estar 100% correctes.