Strategic brand management : creating and sustaining brand equity long term /

书目详细资料
主要作者: Kapferer, Jean-Noël
格式: 图书
语言:English
出版: London ; Sterling, VA. ; New Delhi : Kogan Page ; 1997 [reprinted 2003]
主题:
Classic Catalogue: View this record in Classic Catalogue

Ayesha Abed Library: General Shelf

持有资料详情 Ayesha Abed Library: General Shelf
索引号: 658.8343 KAP
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