Strategic brand management : creating and sustaining brand equity long term /

Bibliografske podrobnosti
Glavni avtor: Kapferer, Jean-Noël
Format: Knjiga
Jezik:English
Izdano: London ; Sterling, VA. ; New Delhi : Kogan Page ; 1997 [reprinted 2003]
Teme:
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Ayesha Abed Library: General Shelf

Podrobnosti zaloge Ayesha Abed Library: General Shelf
Signatura: 658.8343 KAP
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