Strategic brand management : creating and sustaining brand equity long term /

समान संसाधन

• The new strategic brand management : advanced insights and strategic thinking /
  द्वारा: Kapferer, Jean-Noël
  प्रकाशित: (2012)
• Strategic brand management : building, measuring, and managing brand equity /
  द्वारा: Keller, Kevin Lane, 1956-
  प्रकाशित: (2003)
• Strategic brand management : building, measuring, and managing brand equity /
  द्वारा: Keller, Kevin Lane, 1956-
  प्रकाशित: (2015)
• Brands and firebrands : insights from experts /
  प्रकाशित: (2003)
• Global brand power : leveraging branding for long-term growth /
  द्वारा: Kahn, Barbara E.
  प्रकाशित: (2013)