Strategic brand management : creating and sustaining brand equity long term /

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Príomhchruthaitheoir: Kapferer, Jean-Noël
Formáid: LEABHAR
Teanga:English
Foilsithe / Cruthaithe: London ; Sterling, VA. ; New Delhi : Kogan Page ; 1997 [reprinted 2003]
Ábhair:
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Ayesha Abed Library: General Shelf

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Gairmuimhir: 658.8343 KAP
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