Strategic brand management : creating and sustaining brand equity long term /

书目详细资料
主要作者:	Kapferer, Jean-Noël
格式:	图书
语言:	English
出版:	London ; Sterling, VA. ; New Delhi : Kogan Page ; 1997 [reprinted 2003]
主题:	Brand name products > Management.
Classic Catalogue:	View this record in Classic Catalogue

相似书籍

The new strategic brand management : advanced insights and strategic thinking /
由: Kapferer, Jean-Noël
出版: (2012)

Strategic brand management : building, measuring, and managing brand equity /
由: Keller, Kevin Lane, 1956-
出版: (2003)

Strategic brand management : building, measuring, and managing brand equity /
由: Keller, Kevin Lane, 1956-
出版: (2015)

Brands and firebrands : insights from experts /
出版: (2003)

Global brand power : leveraging branding for long-term growth /
由: Kahn, Barbara E.
出版: (2013)

The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
由: Bhuiyan, Rafiur Rahman
出版: (2019)

Corporate branding : concept and cases\
出版: (2005)

Kellogg on branding : the marketing faculty of the Kellogg School of Management /
出版: (2005)

Managing brand equity : capitalizing on the value of a brand name /
由: Aaker, David A.
出版: (1991)

Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
由: Rakibuzzaman, Md.
出版: (2019)

Branding and communication mix of Transcom Beverages Ltd
由: Arefin, Sajid
出版: (2024)

Factors affecting derby’s brand equity in Kushtia territory
由: Samonti, Afra Tasnim
出版: (2019)

Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity
由: Fahad, Shafayet Ullah
出版: (2024)

Services marketing and branding strategies of Englishplz Limited
由: Morshed, Zarif
出版: (2024)

Building brand equity and effectiveness of distribution channel of ACI Pure Salt
由: Keya, Kaniz Fatema
出版: (2024)

How branding is changing the landscape of IPDC Finance Limited
由: Rodrigues, Melissa Maria
出版: (2022)

Superbrands Bangladesh : an insight into some of Bangladesh's strongest brands Vol.1,
出版: (2010)

Re-branding strategy of Prime Bank Limited & how it ensures organizational sustainability
由: Tasnim, Sarah
出版: (2020)

The impact of re-branding on the financial aspects of IPDC Finance limited
由: Sakib Ur Rahman, Mohammad
出版: (2022)

Utilization of digital platform in brand & communication in Prime Bank Limited
由: Khan, Nishat Saiara
出版: (2020)

Brand awareness and brand perception of ‘Mr. Cookie’
由: Pranto, Mehbub Hossain
出版: (2019)

The RACI Matrix and its implications: a case of Unilever
由: Ahmed, Muhtasim Rafid
出版: (2019)

Asiatic 360 and beyond
由: Anwar, Adiba
出版: (2018)

Brand building and management
由: Faruque, Md. Golam
出版: (2019)

The procedure of launching brand new homecare products in the country
由: Sikder, Shihab Al Mahmud
出版: (2019)

Strategic brand planning of Tech Republic Limited
由: Tareq, Karar Firoz Mahmud
出版: (2018)

Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty
由: Mazumder, Avranil
出版: (2024)

Branding and marketing in automobile industry of Bangladesh: focusing on Ford and Jeep- brands distributed by Anwar Group automobile division
由: Ashraf, Zayed
出版: (2024)

Impact of media in growing brand
由: Tabinda, Faraiba Farnan
出版: (2016)

Strategic brand planning of Symphony Mobile
由: Mahmud, Md. Ryhan
出版: (2018)

The contribution of brand equity in the working capital management of Maggi from Nestle Bangladesh
由: Islam, Aminul
出版: (2023)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
由: Neehal, Saber Hossain
出版: (2024)

Branding across borders : a guide to global brand marketing /
由: Gregory, James R.
出版: (2002)

The new global brands : managing non-government organizations in the 21st century /
由: Quelch, John A.
出版: (2006)

Impact of digital marketing on brand awareness
由: Haq, Navid Alvi
出版: (2024)

Employer branding of Robi Axiata Limited
由: Fayem, Naimul Hasan
出版: (2014)

A comprehensive study on brand promotion and strategic marketing process of MYSOFT Limited
由: Majumder, Shaikat
出版: (2018)

The effect of advertising awareness on brand equity in social media
由: Jabin, Siddiqua Mahe
出版: (2022)

Re-branding of a corporate brand: A case on Meghna Group of Industries
由: Hossain, Md. Mazid
出版: (2021)

Analysis on launching of the new product of Olympic, FrostDelight focused on the branding and communication
由: Rakibuzzaman, Md.
出版: (2019)