Strategic brand management : creating and sustaining brand equity long term /

Detaylı Bibliyografya
Yazar:	Kapferer, Jean-Noël
Materyal Türü:	Kitap
Dil:	English
Baskı/Yayın Bilgisi:	London ; Sterling, VA. ; New Delhi : Kogan Page ; 1997 [reprinted 2003]
Konular:	Brand name products > Management.
Classic Catalogue:	View this record in Classic Catalogue

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