Strategic brand management : creating and sustaining brand equity long term /

書誌詳細
第一著者:	Kapferer, Jean-Noël
フォーマット:	図書
言語:	English
出版事項:	London ; Sterling, VA. ; New Delhi : Kogan Page ; 1997 [reprinted 2003]
主題:	Brand name products > Management.
Classic Catalogue:	View this record in Classic Catalogue

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