Strategic brand management : creating and sustaining brand equity long term /

Sonraí bibleagrafaíochta
Príomhchruthaitheoir:	Kapferer, Jean-Noël
Formáid:	LEABHAR
Teanga:	English
Foilsithe / Cruthaithe:	London ; Sterling, VA. ; New Delhi : Kogan Page ; 1997 [reprinted 2003]
Ábhair:	Brand name products > Management.
Classic Catalogue:	View this record in Classic Catalogue

Míreanna comhchosúla

The new strategic brand management : advanced insights and strategic thinking /
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Strategic brand management : building, measuring, and managing brand equity /
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Strategic brand management : building, measuring, and managing brand equity /
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Brands and firebrands : insights from experts /
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Global brand power : leveraging branding for long-term growth /
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The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
de réir: Bhuiyan, Rafiur Rahman
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Corporate branding : concept and cases\
Foilsithe / Cruthaithe: (2005)

Kellogg on branding : the marketing faculty of the Kellogg School of Management /
Foilsithe / Cruthaithe: (2005)

Managing brand equity : capitalizing on the value of a brand name /
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Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
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Branding and communication mix of Transcom Beverages Ltd
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Factors affecting derby’s brand equity in Kushtia territory
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Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity
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Services marketing and branding strategies of Englishplz Limited
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Building brand equity and effectiveness of distribution channel of ACI Pure Salt
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How branding is changing the landscape of IPDC Finance Limited
de réir: Rodrigues, Melissa Maria
Foilsithe / Cruthaithe: (2022)

Superbrands Bangladesh : an insight into some of Bangladesh's strongest brands Vol.1,
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Re-branding strategy of Prime Bank Limited & how it ensures organizational sustainability
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Foilsithe / Cruthaithe: (2020)

The impact of re-branding on the financial aspects of IPDC Finance limited
de réir: Sakib Ur Rahman, Mohammad
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Utilization of digital platform in brand & communication in Prime Bank Limited
de réir: Khan, Nishat Saiara
Foilsithe / Cruthaithe: (2020)

Brand awareness and brand perception of ‘Mr. Cookie’
de réir: Pranto, Mehbub Hossain
Foilsithe / Cruthaithe: (2019)

The RACI Matrix and its implications: a case of Unilever
de réir: Ahmed, Muhtasim Rafid
Foilsithe / Cruthaithe: (2019)

Asiatic 360 and beyond
de réir: Anwar, Adiba
Foilsithe / Cruthaithe: (2018)

Brand building and management
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The procedure of launching brand new homecare products in the country
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Foilsithe / Cruthaithe: (2019)

Strategic brand planning of Tech Republic Limited
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Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty
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Branding and marketing in automobile industry of Bangladesh: focusing on Ford and Jeep- brands distributed by Anwar Group automobile division
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Impact of media in growing brand
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Strategic brand planning of Symphony Mobile
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The contribution of brand equity in the working capital management of Maggi from Nestle Bangladesh
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Foilsithe / Cruthaithe: (2023)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
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Foilsithe / Cruthaithe: (2024)

Branding across borders : a guide to global brand marketing /
de réir: Gregory, James R.
Foilsithe / Cruthaithe: (2002)

The new global brands : managing non-government organizations in the 21st century /
de réir: Quelch, John A.
Foilsithe / Cruthaithe: (2006)

Impact of digital marketing on brand awareness
de réir: Haq, Navid Alvi
Foilsithe / Cruthaithe: (2024)

Employer branding of Robi Axiata Limited
de réir: Fayem, Naimul Hasan
Foilsithe / Cruthaithe: (2014)

A comprehensive study on brand promotion and strategic marketing process of MYSOFT Limited
de réir: Majumder, Shaikat
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The effect of advertising awareness on brand equity in social media
de réir: Jabin, Siddiqua Mahe
Foilsithe / Cruthaithe: (2022)

Re-branding of a corporate brand: A case on Meghna Group of Industries
de réir: Hossain, Md. Mazid
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Analysis on launching of the new product of Olympic, FrostDelight focused on the branding and communication
de réir: Rakibuzzaman, Md.
Foilsithe / Cruthaithe: (2019)