Strategic brand management : creating and sustaining brand equity long term /

Strategic brand management : creating and sustaining brand equity long term /

Detalles Bibliográficos
Autor principal: Kapferer, Jean-Noël
Formato: Libro
Lenguaje:English
Publicado: London ; Sterling, VA. ; New Delhi : Kogan Page ; 1997 [reprinted 2003]
Materias:
Brand name products > Management.
Classic Catalogue: View this record in Classic Catalogue

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