Strategic brand management : creating and sustaining brand equity long term /

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Kapferer, Jean-Noël
Μορφή:	Βιβλίο
Γλώσσα:	English
Έκδοση:	London ; Sterling, VA. ; New Delhi : Kogan Page ; 1997 [reprinted 2003]
Θέματα:	Brand name products > Management.
Classic Catalogue:	View this record in Classic Catalogue

Παρόμοια τεκμήρια

The new strategic brand management : advanced insights and strategic thinking /
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Strategic brand management : building, measuring, and managing brand equity /
ανά: Keller, Kevin Lane, 1956-
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Strategic brand management : building, measuring, and managing brand equity /
ανά: Keller, Kevin Lane, 1956-
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Brands and firebrands : insights from experts /
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Global brand power : leveraging branding for long-term growth /
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The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
ανά: Bhuiyan, Rafiur Rahman
Έκδοση: (2019)

Corporate branding : concept and cases\
Έκδοση: (2005)

Kellogg on branding : the marketing faculty of the Kellogg School of Management /
Έκδοση: (2005)

Managing brand equity : capitalizing on the value of a brand name /
ανά: Aaker, David A.
Έκδοση: (1991)

Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
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Branding and communication mix of Transcom Beverages Ltd
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Factors affecting derby’s brand equity in Kushtia territory
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Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity
ανά: Fahad, Shafayet Ullah
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Services marketing and branding strategies of Englishplz Limited
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Έκδοση: (2024)

Building brand equity and effectiveness of distribution channel of ACI Pure Salt
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Έκδοση: (2024)

How branding is changing the landscape of IPDC Finance Limited
ανά: Rodrigues, Melissa Maria
Έκδοση: (2022)

Superbrands Bangladesh : an insight into some of Bangladesh's strongest brands Vol.1,
Έκδοση: (2010)

Re-branding strategy of Prime Bank Limited & how it ensures organizational sustainability
ανά: Tasnim, Sarah
Έκδοση: (2020)

The impact of re-branding on the financial aspects of IPDC Finance limited
ανά: Sakib Ur Rahman, Mohammad
Έκδοση: (2022)

Utilization of digital platform in brand & communication in Prime Bank Limited
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Έκδοση: (2020)

Brand awareness and brand perception of ‘Mr. Cookie’
ανά: Pranto, Mehbub Hossain
Έκδοση: (2019)

The RACI Matrix and its implications: a case of Unilever
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Asiatic 360 and beyond
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Έκδοση: (2018)

Brand building and management
ανά: Faruque, Md. Golam
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The procedure of launching brand new homecare products in the country
ανά: Sikder, Shihab Al Mahmud
Έκδοση: (2019)

Strategic brand planning of Tech Republic Limited
ανά: Tareq, Karar Firoz Mahmud
Έκδοση: (2018)

Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty
ανά: Mazumder, Avranil
Έκδοση: (2024)

Branding and marketing in automobile industry of Bangladesh: focusing on Ford and Jeep- brands distributed by Anwar Group automobile division
ανά: Ashraf, Zayed
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Impact of media in growing brand
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Έκδοση: (2016)

Strategic brand planning of Symphony Mobile
ανά: Mahmud, Md. Ryhan
Έκδοση: (2018)

The contribution of brand equity in the working capital management of Maggi from Nestle Bangladesh
ανά: Islam, Aminul
Έκδοση: (2023)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
ανά: Neehal, Saber Hossain
Έκδοση: (2024)

Branding across borders : a guide to global brand marketing /
ανά: Gregory, James R.
Έκδοση: (2002)

The new global brands : managing non-government organizations in the 21st century /
ανά: Quelch, John A.
Έκδοση: (2006)

Impact of digital marketing on brand awareness
ανά: Haq, Navid Alvi
Έκδοση: (2024)

Employer branding of Robi Axiata Limited
ανά: Fayem, Naimul Hasan
Έκδοση: (2014)

A comprehensive study on brand promotion and strategic marketing process of MYSOFT Limited
ανά: Majumder, Shaikat
Έκδοση: (2018)

The effect of advertising awareness on brand equity in social media
ανά: Jabin, Siddiqua Mahe
Έκδοση: (2022)

Re-branding of a corporate brand: A case on Meghna Group of Industries
ανά: Hossain, Md. Mazid
Έκδοση: (2021)

Analysis on launching of the new product of Olympic, FrostDelight focused on the branding and communication
ανά: Rakibuzzaman, Md.
Έκδοση: (2019)